Already AI is demanding due acknowledgement in creative works

While humans regale about having things easier because AI does them for us, AI’s capability is forcing us to redefine the very nature of creative processes.

Recently, Meta has started labelling AI-generated images from companies like OpenAI and Google. The social media giant is labelling photorealistic images created using Meta AI since it launched so that people know they are “Imagined with AI”. As Nick Clegg, President, Global Affairs, Meta, said in a post, “As the difference between human and synthetic content gets blurred, people want to know where the boundary lies.”

As the difference between human and synthetic content gets blurred, people want to know where the boundary lies

Nick Clegg, President, Global Affairs, Meta

Gen AI has been working wonders for businesses. “Generative AI is like a turbocharger for the design world,” says Tina Wung, Global Vice President, Growth Marketing, Nisum. “It injects creativity into the process, letting retailers’ design teams brainstorm thousands of innovative ideas in seconds, all sparked by a single prompt. It’s revolutionizing the way we approach design, retail and fashion, pushing the boundaries of what’s possible and accelerating innovation.”

She also predicts to see more designs as co-created with generative AI going forward, believing its intuitive personalization capabilities will boost customer satisfaction, which can only mean good things for retailer ROI.

Generative AI is like a turbocharger for the design world

Tina Wung, Global Vice President, Growth Marketing, Nisum

No sooner did we start using simple text prompts to make AI do our bidding, whether to create images or write content or now create videos, we also started making software that helps identify if a given content is human made or AI generated. We shouldn’t be surprised, human beings have always been sticklers about intellectual property. And now, because of this quality, we’re going to ensure that AI gets due credit for its creativity.

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For example, recently, Japanese author Rie Kudan confessed to using ChatGPT to write her award winning book, leading to global debate about what role AI plays in the creative process.

Similarly, in a case in the UK about AI’s ability to own patent rights, an American computer scientist lost his bid to register patents over inventions created by his AI system. The judge who announced the Supreme Court ruling, said that under UK patent law “an inventor must be a natural person”.

While we ensure that sneaky humans with their fist in the AI jar get caught, what about the fact that the information that the AI has used to create content like a book, or a patent worthy innovation, has been taken from human masses? We can’t call it an original creation. Not yet.

NFT minting of content gives creators an additional back-up to prove that their work is theirs

Stuart Meczes, Creative Director at Contnt.io

For example, on the flip side, who owns AI-generated content where the AI was fed information from a real-life social media influencer to create the new content? Recently, The New York Times sued Open AI for feeding its AI algorithm content from the newspaper of record.

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“NFT minting of content gives creators an additional back-up to prove that their work is theirs,” Stuart Meczes, Creative Director at Contnt.io, says. He mentions that traditional creator platforms like YouTube don’t offer this option to protect creators’ content, but adding this layer of authentication into platforms is essential going forward.

As an opinion piece on The New York Times says, “when your technical skills are eclipsed, your humanity will matter more than ever.” We have acquired human skills over such a long time that we have forgotten to value them. Now as AI butts into our lives, we are going through a defining moment for those same skills.