Competition is becoming very fierce between businesses as they compete for as many new customers as possible. In this current economic climate, it is important to hang on to existing customers by keeping them happy, but also to expand their customer base and entice new sales for their products or services.
The struggle to become the biggest and the best is often on the minds of company directors and the right marketing plans can play a big part in making this happen. There are many online marketing companies out there to choose from. Online marketing is ideal, as the overhead costs are minimal due to there being no physical printing required. This is also a greener option, as it does not waste paper and other important resources, which may entice customers into using your business as it is more environmentally friendly. It is also much easier and quicker to create an online marketing campaign, bringing in results fast. This can be ongoing and only requires a bit of tweaking every now and then to optimise such a campaign, making it a long term promotion solution that can be built upon each month until it reaches a large scale. It is also much easier to track where a new customer has come in from online marketing, as opposed to leaflets, posters and flyers.
SEO stands for search engine optimisation and is just one of the marketing services that Broadplace offers to businesses. It increases the visibility of a website within search engine results when a web surfer types in relevant keywords or phrases related to that company. By bringing the website closer to the top, the potential customer is more likely to click on it, hopefully leading to a sale.
SEO can be done in many ways. One of them is to include relevant key words or key phrases that may be used as search terms by a potential customer, into the content of a web page several times. Broadplace can advise you on how this is done to achieve the best possible results and undertake the process for you. There are many other techniques to improve SEO, including linking the website to various others, such as business forums, online directories and social networks. The more it is linked, the higher up it should rank in search engine results in search engines such as Bing, Google and Yahoo, which are the main ones used today.
PPC stands for pay per click and is a type of marketing based on performance. An advertiser places a text or image banner on another website that already receives a lot of traffic (the publisher). The publisher then receives an income from this on a commission basis per click that is received by the advertiser via their banner. This benefits both parties and can be a quick and easy way to bring in extra traffic to a website, hopefully leading to further sales.
For SEO or PPC management services in London or Surrey, search for agencies and companies that offer them online – you’ll be surprised at how many there are to choose from! There’s no harm in considering a few of them before making your decision, so get in touch and see what they can offer you in order to fully inform your choice.
