Categories: Tech & Society

18 Months of Fab – 10 Million Members, 4.3 Million Products Sold

E-commerce site Fab.com has had a great year so far and thanks to the 100-plus page slideshow the company has now shared, it has the figures to prove it as well. According to Fab’s latest, the site reached 10 million members in 2012, and sold 4.3 million products across 26 countries.

Many of the numbers Fab shared this week were previously released, but it’s remarkable to see them here in one presentation, which looks back not only at 2012, but at the past 18 months of Fab.com as a whole. The story is interesting because Fab started only in June 2011 and the growth they have achieved in the past 18 months is truly amazing.

If you still don’t know much about Fab then let me tell you something. Fab.com started as a social networking site for the gay community and then pivoted to a design shopping site which is now valued at $600 million. For Fab, it’s about having a bigger vision – it wants to be the place where you shop to find the things you can’t find on Amazon or other e-commerce sites. Fab recently got a seven-figure investment from India’s Times Internet which gives a further boost to its business.

Some of the key figures Fab released include those below:

  • 10 million members
  • 5.4 products sold per minute
  • 17 products sold per minute during holidays 2012
  • 33% of sales via mobile
  • Several $1 million sales days in 2012
  • Total sales grew by 600% in 2012 vs 2011
  • 30% of Q4 2012 sales outside the U.S.
  • 7,500 designers
  • 50% of sales are home products
  • 15,000 products on site by end of 2012, up from 2,000 at end of 2011 (33% more than IKEA)
  • New Fab-owned U.S. warehouse allows Fab to ship 75% of order within 2 hours of placement
  • 600 employees in NY, Berlin and Pune vs. 85 in NY in 2011

 

Prateek Panda

Prateek is the Founder of TheTechPanda. He's passionate about technology startups and entrepreneurship and enjoys speaking to new founders every day. Prateek has also been consistently regarded as one of the top marketing experts in the region.

Recent Posts

91.55% of Indian finance websites fail accessibility standards

As digital transformation accelerates, ensuring accessibility remains crucial for millions of Indians with disabilities. Addressing…

8 hours ago

Is AI Hitting a Plateau? The Scaling Debate OpenAI Prefers to Avoid

I think OpenAI is not being honest about the diminishing returns of scaling AI with…

1 day ago

PayalGaming becomes India’s first female gamer to win an international award

S8UL Esports, the Indian esports and gaming content organisation, won the ‘Mobile Organisation of the…

1 day ago

Funding alert: Tech startups that raked in moolah this month

The Tech Panda takes a look at recent funding events in the tech ecosystem, seeking…

2 days ago

Colgate launches AI-powered personalized dental screenings

Colgate-Palmolive (India) Limited, the oral care brand, launched its Oral Health Movement. The AI-enabled initiative…

2 days ago

The role of ASR in voice bots: Revolutionizing customer interaction through real-time recognition

This fast-paced business world belongs to the forward thinking organisations that prioritise innovation and fully…

3 days ago