Whether you’re interested in sharing what you have to say through your own blog or you are an ecommerce business owner looking for a way to reach the vast market of online shoppers, having the right domain name can help bring the traffic you need to your website. Of course, choosing the right domain name will depend on your particular niche or business; however, you might find that some of your top picks for domain names might not be available. Fortunately, you’ll have plenty of other options, including using your preferred domain name, but with a different extension.
How to Choose the Right Domain Name
There are a number of factors to consider when choosing a domain name for your business. Everything from the name of your business, the products you carry, the industry you represent or even top keywords for your niche could be great places to start. You should never just buy a domain name on a whim without analyzing your best options. Take some time and consider whether you’re looking to brand your business name or you want to be able to rank for a particular keyword.
Of course, when you choosing a domain name, make sure that it is something that people will be able to type easily, without making any errors. Even the smallest typo can mean that your traffic will end up on someone else’s website. It’s also a good practice to avoid using numbers or hyphens in your domain name.
Keywords can be an integral part of helping to rank your site, so you should weight the benefits of adding common keywords or keyword phrases as part of your domain name. This means you’ll need to do a little research to find the keywords that people are searching when looking for the products or services you provide. Another important factor in choosing a great domain name is to choose something that is memorable. Something that people will be able to easily remember will help to ensure that you get more repeat traffic; an important part of growing your business.
Where to Buy Your Domain Name
There are a number of companies where you can buy domain names. Companies such as Network Solutions will offer domain names for sale as well as tools to help you search for your preferred domain. They’ll even offer suggestions if your first choice is not available. Choose a company that also provides additional services, such as hosting, online marketing, and ecommerce solutions.
Other services that you might find handy include site seal, SSL certificates as well as transfer of your domain names to your host site.
Options You can add to Your Domain Purchase
When purchasing your domain, there are often add-ons that can help you create a safe and secure website. For example, private domain registration as well as domain expiration protection are very affordable and offer privacy and protection for your website and business.
Many professionals consider private domain registration an absolute necessity. For a nominal annual fee you can have alternate contact information listed in the public WHOIS database. This will help you remain anonymous to prying eyes and will help keep your business more secure.
