A modern business today knows the significance of influencer marketing. If a brand wants to be seen by its consumers, there’s no place like a social media platform, where an influencer talks about the brand. User generated content can elevate a brand
Collabstr, a leading influencer marketplace, has released the 2022 Influencer Marketing Report: Everything You Need to Know About Influencer Marketing in 2022 to share the latest trends in the space. The report also informs about the challenges for businesses to be aware of.
According to the report, the average initial spend on an influencer is now touching US$174, and the average number of influencers per campaign is four.
Also, 87% of brands are pushing the production of user-generated content, a number that is expected to go up as social media platforms like TikTok capture consumer attention.
The report reveals the most popular social media platforms amongst influencers and marketers, along with trends that help marketers maximise their time and money when it comes to working with influencers.
Kyle Dulay
This year, thousands of transactions between advertisers and influencers took place on Collabstr’s marketplace. This puts us in a unique position to gain insight into the state of the influencer marketing industry unlike anyone else in the space
“This year, thousands of transactions between advertisers and influencers took place on Collabstr’s marketplace. This puts us in a unique position to gain insight into the state of the influencer marketing industry unlike anyone else in the space,” says Kyle Dulay, co-founder of Collabstr.
The report reveals that the influencer market has grown by 42%, from US$9.7 billion in 2020 to US$13.8 billion in 2021. It’s predicted to touch a US$15 billion market by the end of 2022.
Collabstr is one of the largest open influencer marketplaces, providing thousands of advertisers with unique content for their products and services. This ranges from sponsored content on social media to product videos, testimonials, and much more.
Sharing from a data source of over 5,000 advertisers and 27,000 influencers, Collabstr’s report provides an in-depth look into influencer marketing trends and summarises the best opportunities in the space. Among other things, the report covers:
- Influencer marketing spend and distribution globally
- Key trends driving influencer marketing growth
- Influencer marketing spend by platform
- Influencer demographics by platform, niche, gender, and more
- Future trends in influencer marketing
The report also provides unique insights into the reasons for this rapid growth, the current state of the market, and the industry’s outlook going into 2022.
The data was extracted from actors in the space across sizes, from companies with thousands of employees and billions in revenue all the way down to small businesses and agencies. While it isn’t easy to come across such data, Collabstr’s large dataset allowed it to quickly identify specific niche trends.
It’s amazing that we can analyse spending patterns and behaviour patterns when it comes to advertisers and influencers, so we wanted to share our learnings with everyone else through this report
As Dulay says, “It’s amazing that we can analyse spending patterns and behaviour patterns when it comes to advertisers and influencers, so we wanted to share our learnings with everyone else through this report,” he adds.
The company aims to surpass the detail and data quality of any other influencer marketing reports on the market.
