The Vision:
MotaChashma offers information on scholarships, competitions in India & abroad, entrance exams after class 12, reality show audition details, education news and updates to students, parents and schools and soon there are many more to come. The vision of MotaChashma is to become the most trusted source of information in the education sector in India, so that the students can rely on it for the updated and required information.
We are proud to state that within a short span of time, our website has built up trust amongst our target group and we are getting page views of around 11,000 per day.
MotaChashma was launched in October, 2013 which is 3 months ago. It was an initiative of two alumni of Xavier Institute of Management, Bhubaneswar. Passion in Education Sector and past experiences in the same helped them in starting this second venture.It is really doing well & traffic is increasing continuously on the website which proves that the idea and concept behind it is being appreciated by the target audience. People really appreciate the concept and the structured manner in which the information is provided thus it is the reason why they are getting an excellent traffic.
The Story Continues…
MotaChashma founder Lokesh Sabharwal
The startup wasn’t easy, says MotaChashma founder Lokesh Sabharwal. They surveyed many students to gather their pain areas and informatoin they need the most. The research revealed that students were looking for a trusted source on which they could rely on for the information which was not easily available. Apart from the market research, the learning from the founding team’s first start-up also helped them in designing this need based portal. MotaChashma is self-funded currently but they are developing few services which they will introduce very soon to generate revenue.
Story behind the Startup
The team’s first startup was into Career Counselling and Information and it gave them an opportunity to talk to students, parents, teachers & principals. Education Megafest of two days branded as Paathshala 2 Profession(P2P) was conducted by MotaChashma which saw a participation of around 6000 students and got excellent feedback from everyone.
They soon realized that to benefit a huge number of students, they need to enter into the web world and this is how Motachashma was started. Their spirits got a boost when a case study was published in National University of Singapore in their journal Asian Case Research Journal (ACRJ) about the Education Mega fest Paathshala 2 Profession.
MotaChashma Tie-ups
- MJ Creative Concepts: Mota Chashma is the “Online Partner” for the Art contest “MJ Hunt for the next Leonardo da Vince” to be conducted by MJ Creative Concepts. It’s an attempt to make it the world’s biggest art contest. It’s for people from 5 to 55 years of age with different categories in it. All the participants of the contest will get a certificate from Guinness Book of World Records, a mini Bat signed by Sachin Tendulkar and Insurance of Rs 1 Lac free for one year.
- Indianpowersector.com: This is most sought after website for information on Power Sector in India. Recently MotaChashma tied up with them and is “Student Partner” for their website. Together, they are planning to provide learning material to school students on “Green Energy and Sustainability” and conduct other activities to increase awareness about renewable sources of energy.
TTP’s take on MotaChashma
The intention is quite good, and given the experience with their previous startup,the team is surely taking steps in the right direction. However, such platforms need lot of exposure into the student domain, to become successful. Fresh and updated content, along with sound marketing strategy is required for making this startup a huge success.
