Categories: Tech & Society

Multi–Vertical eCommerce Co. Valyoo Thinking To Nurture Only LensKart

Valyoo Technologies, the company behind, niche eCommerce verticals websites LensKartWatchKartBagsKart and JewelsKart is seriously considering to nurture only one platform and sell of the rest.

Apparently Valyoo wants to position itself as the top eye–wear player in India and if the company wants to even think of striving for the position, it will have to focus solely on LensKart. Interestingly, the company already believes that in the relatively niche market of premium handbags, its BagsKart is already in the lead position, but it would rather prefer to have the pole position in eye–wear, said co-founder Peyush Bansal.

Valyoo’s approach to eCommerce is very interesting as the company never opted for a holistic approach to sell multiple verticals under one online shopping portal. Majority of Online Shopping destinations usually employ the technique of listing a vast number of SKUs to ensure that a customer has ample choice of purchase and this method is also known to entice customer to purchase something from the site rather than leaving empty–handed.

Perhaps this is the reason that Valyoo wants to sell–off the other three properties. WatchKart, BagsKart and JewelsKart faces severe competition from popular e-commerce sites like Flipkart, Amazon India, Myntra, Snapdeal  and many other portals who not only offer very similar products, but are able to offer ‘related’ products too. Combining purchases ensures higher revenue for the company, while at the same time allows the portal to extend higher discounts for bulk or combined purchases.

Coming back to LensKart, offering Prescription Spectacles online has still not caught on. Though LensKart sells a vast variety of Sunglasses, Shades and other forms of casual, sport or comfort eye–wear, the company is betting big on prescription or ‘numbered’ glasses. This has helped the portal gain a first–mover advantage.

Valyoo’s decision to sell–off the other properties could prove beneficial for the company as well as the platform, which will soon deploy over a 100 regional stores. Is Valyoo’s decision correct?

Alap Naik Desai

Crazy about Technology in all its flavors & forms. Love to analyze news from multiple perspectives & find interesting patterns & trends.

Recent Posts

Disrupting Fintech: How product studios are transforming financial services

In the rapidly evolving financial technology landscape, innovative product studios are emerging as powerful catalysts…

1 day ago

Harnessing the power of AI: Preparing today’s workforce for tomorrow’s challenges

In an era defined by rapid technological advancement, Artificial Intelligence (AI) stands as a transformative…

1 day ago

Indian esports makes history at BRICS Esports Championship in Moscow

In a historic moment for Indian esports, Wasfi “YoshiKiller” Bilal secured a silver medal at…

2 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

2 days ago

Ecosystem harkat: India’s Biotech & space tech, early stage tech startups & women entrepreneurs in blockchain

The Tech Panda takes a look at what’s buzzing in the startup ecosystem. The startup…

2 days ago

Harris vs. Trump: Forecasting Bitcoin’s Future in a Post-Election Economy

With just days until the outcome of the U.S. presidential race, Bitcoin enthusiasts across the…

3 days ago