RIM Won’t Show Off BlackBerry 10 Phones This Year

BlackBerry fans hoping to get a peek at the next-generation phones will have to wait until early next year.

Research In Motion won’t be showing off its two BlackBerry 10 phones this year, Chief Marketing Officer Frank Boulben told CNET in an interview.

RIM has a lot riding on the success of its next-generation BlackBerry 10 platform. The company is pinning its hopes on BlackBerry 10 to reverse its market share losses, slumping revenue, and continued losses. But a lot of that has do with generating interest in the phones themselves.

The company plans to show off more of the capabilities of BlackBerry 10, but the full reveal won’t occur until closer to launch, Boulben said.

RIM is holding its cards close to its vest and likely prefers to stay away from the holiday maelstrom of phone launches. Still, it’s not unusual for a handset vendor to announce and unveil a phone several months before it actually hits the market.

He noted that it would be a large global campaign backed by the carriers.

While RIM won’t publicly unveil the phones — a full touch-screen device and another with a full keyboard — it has been on a roadshow to demonstrate the devices to carriers.

“They’ve seen BB10 and they love it,” he said. “We’ll have strong backing from the carriers.”

Via: CNET

 

Team TechPanda

Recent Posts

Disrupting Fintech: How product studios are transforming financial services

In the rapidly evolving financial technology landscape, innovative product studios are emerging as powerful catalysts…

1 day ago

Harnessing the power of AI: Preparing today’s workforce for tomorrow’s challenges

In an era defined by rapid technological advancement, Artificial Intelligence (AI) stands as a transformative…

1 day ago

Indian esports makes history at BRICS Esports Championship in Moscow

In a historic moment for Indian esports, Wasfi “YoshiKiller” Bilal secured a silver medal at…

2 days ago

Geek Appeal: New gadgets & apps on the block

The Tech Panda takes a look at recently launched gadgets & apps in the market.…

2 days ago

Ecosystem harkat: India’s Biotech & space tech, early stage tech startups & women entrepreneurs in blockchain

The Tech Panda takes a look at what’s buzzing in the startup ecosystem. The startup…

2 days ago

Harris vs. Trump: Forecasting Bitcoin’s Future in a Post-Election Economy

With just days until the outcome of the U.S. presidential race, Bitcoin enthusiasts across the…

3 days ago