Twitter blues: ‘The bird is freed’ but where is it flying to?

Twitter’s future remains uncertain with the massive layoffs, its new owner’s muscle-bound management style, quitting advertisers, and most importantly, users.

Elon Musk has been the cause for much media stir with his recent Twitter takeover, as he fires top executives right, left, and centre. As we know, he has announced several ambitious plans for the social media giant, even as advertisers, employees, and users are quitting the social media giant.

“The bird is freed,” he tweeted after completing the US$44 billion acquisition. It remains to be seen if Musk will be able to prove that he is bringing revolutionary changes in the Twitter culture. As advertisers start quitting the company, Musk says he wants Twitter to be “the most respected advertising platform”, in an attempt to win the trust of ad buyers. He also told Twitter advertisers he wanted to stop fake accounts and pursue truth.

Twitter’s future remains uncertain with the massive layoffs, its new owner’s muscle-bound management style, quitting advertisers, and most importantly, users

In November first week, Twitter temporarily shut its offices after informing employees they will be communicated through email later in the day if they are being laid off.

On 10^th November, Musk considered the possibility of Twitter going bankrupt, causing a chaotic day that included a US privacy regulator warning and the exit of the company’s trust and safety leader. In his first company-wide email, Musk warned that Twitter would not be able to “survive the upcoming economic downturn” if it can’t bolster subscription revenue. That’s when Twitter employees started exiting the company.

Even as the social media company faces an uncertain future with mass layoffs, exits from employers, advertisers, and most importantly, users, Musk says new user signups to the social media platform are at an “all-time high”.