After sports engagement, the content-based community platform for sports and gaming has embarked on gaming and eSports, with a special focus on the South Indian market.
It was early May when the Indian sports community platform Rooter launched gaming and eSports streaming feature on their app. With the COVID-19 outbreak and the subsequent nationwide lockdown driving an unprecedented inclination towards gaming as an engaging distraction for the masses, this proved to be a profitable move.
Read more: The Power of Content for Action Deprived Sports and Gaming Fans
Developed internally within just 4-5 weeks of the lockdown, the streaming tool allows users to stream any game through the mobile app as well as from their PCs with best-in-category audio-video quality and features.
“The pandemic gave us a wonderful opportunity to prepone our eSports and gaming plan and launch our tech in record time with one of the best features in terms of scale and experience. So far, we have been successfully creating a community in sports and now progressing to make it big in the gaming space.” Piyush Kumar, Founder of Rooter said.
“This has helped us in positioning Rooter as one of the most sought after content platforms in India, which is entertaining a diverse audience of gamers and sports fans in the country largely between the age-group of 16 to 30 years old. Now that the IPL has also been announced, Rooter being the only user-generated content platform in India’s audio and video segment foresees a massive growth approaching in the third quarter of 2020,” he added.
The Indian Gaming Community is Growing
A report by Publicis Groupe India stated that between March 1-21, gaming saw a 41% increase in time spent. Having already built a community of sports fans and sports influencers in India, Rooter’s approach towards the eSports market was to build one of the country’s biggest community of gamers as well.
So far, we have been successfully creating a community in sports and now progressing to make it big in the gaming space
Therefore, soon after its foray in the segment, the platform onboarded 50,000+ promising gaming streamers from the country, adding more than 1.8 to 2 million downloads on Rooter app in less than a month since streaming launch and driving to become the category leader for gaming community in India.
Focus on the South Indian Market
One of the key differentiators in Rooter’s growth in the gaming space has been its focus on the south Indian market. The platform has been onboarding almost all the prominent gaming streamers from the region and is in the process of getting more than 50% of new users from the south of India.
With many of its existing streamers also hailing from Hindi-speaking belts of the country, it gives an impetus to Rooter’s vision to be positioned as one of India’s successful homegrown apps fulfilling the ambitious Atmanirbhar Bharat plan.
Competing with the Chinese
Now, with the platform successfully managing to scale on the back of its great tech infrastructure, Rooter is planning to launch multiple layers of features on the app to create a broader community of gamers. This will enable anyone from the community to host tournaments on the app.
Read more: COVID-19’s Impact on the World of Esports
Meanwhile, the other popular games available on Rooter are Free Fire, PUBG, PUBG Lite, Call of Duty, out of which Free Fire has the maximum number of steamers from India on Rooter. In this space, even though Rooter is competing against a Chinese app called Nimo TV and Indian contenders like Rheo TV and Loco, the platform claims to have managed to grow faster than most of them in the past one month.
With this unprecedented growth of gaming on the platform in addition to sports engagement, the average time spent on the Rooter app is nearing 20 minutes, making it one of the most viral products in this space. That said, the platform is aiming to have a 5 million monthly user base by the time IPL begins in mid-September.
